My Go-To SaaS Benchmark Reports

Anyone who follows my LI content for a while knows that I write a lot about SaaS valuations, KPI benchmarks and financial topics related to SaaS.

Several founders / brand leaders at saas.group have recently asked for helpful resources in this regard (that are free), so I've started compiling a list of my favorite ones.

As the list might also be of interest to some of you, I wanted to share it with you in this week’s article. Hope you find it useful :-)

SaaS Valuations

Public Market

• BVP Cloud Index

• Meritech SaaS Index + Newsletter

• SaaS Capital Index

• Clouded Judgement Newsletter

• Translink SaaS valuation insights

• Doppelgaenger.io: Stock Earnings Overview 
  (for those who want to dig deeper)

Private Market / Micro SaaS

• SEG SaaS M&A and Public Market Report

• SaaS Capital - 2024 Private SaaS Company Valuations

• Flippa’s Insight Report

• Acquire.com Biannual Multiples Report

Funding Data

• State of Private Markets: Q1 2024 | Carta

• 2023 SaaS Funding Napkin - Christoph Janz (P9)

• Private SaaS Company Funding, Runway, and Capital Efficiency Benchmarking - SaaS Capital

• State of the SaaS Capital Market - Saphire

Operational KPIs, Pricing & More

• OpenView 2023 SaaS Benchmarks Report

• OpenView 2023 Product Benchmarks

• Metrics & Benchmarks Archives - OpenView

• Benchmarkit - SaaS Benchmarks

• 2023 Private B2B SaaS Company Growth Rate Benchmarks - SaaS Capital

• 2024 Benchmarking Metrics for Bootstrapped SaaS Companies - SaaS Capital

• 2023 SaaS Retention Benchmarks for Private B2B Companies - SaaS Capital

• SaaS Benchmarks Report 2023 | ChartMogul

• SaaS Retention Report 2023 | ChartMogul

• SaaS Growth Report 2023 | ChartMogul

• 2023 Spending Benchmarks for Private B2B SaaS Companies - SaaS Capital

• 2023 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey

• Capchase SaaS Benchmark Report 2023

• ICONIQ | Growth & Efficiency

• SaaS Market Report: March 2024 - Paddle

• European SaaS Benchmark 2023 - Serena

• State of B2B SaaS pricing in 2023 report - Paddle

• State of Independent SaaS Report — MicroConf

PS: If specified, you should note the composition of the underlying data set. It may explain why the benchmarks for the same metrics are sometimes slightly different.

Afaik, the reports in the list are the most recent reports, but you can also find some historical versions, and updates may be published soon.

If you have any other good sources that aren't on the list, let me know! ✌️